01 Jan 2015

Using Creads to Crowdsource a Name

In this post, we explain what Creads

01 Jan 2015

In this post, we explain what Creads is, why we’re using it, and how we’re using it.

What is Creads?

Creads is a creative platform which helps companies to find a name, logo or web design thanks to its community of 50.000 professionals. They organize a competition to get about 100 proposals coming from their community. Then, they open a vote interface to invite company communities to help them to take collective decisions. They have helped more than 2.500 companies to create their identity.

Why are we using it?

There are two main reasons why we are using Creads to support this naming process:

  1. Collaborative platform. Through Creads, everyone will be able to see what naming suggestions were submitted.
  2. Broader pool to choose from. While we’re excited to see what ideas members come up with, we also think there is value in opening the experiment up to non-members, to see what other suggestions come through and get the broadest range of choices possible.

While people typically have to pay to use the Creads platform – so the designer whose project gets chosen can get a stipend – Ronan Pelloux, a HQ member and the founder and CEO of Creads, has generously offered for Creads to sponsor the HQ naming process.


The Creads brief

Here is an exact copy of the brief we posted to Creads:

Description:

We are a global community of millennial innovators and thought leaders, bound by values of contribution, curiosity and creativity. We empower people to drive global change by designing opportunities to have meaningful conversations harnessing technology, adventures and workshops. We are over 900 members present in 40 cities on all 5 continents, from serial entrepreneurs to opera singers to policy makers.

Two videos give a great sense of our identity, values and philosophy as a community are:

  • The Transamerica expedition – a weekend retreat we ran in Mexico gathering some 80 people from all over the world: http://vimeo.com/35244515
  • Walk with the Dreamers – another weekend retreat we ran in Dublin gathering some 70 people from all over the world: http://vimeo.com/72690913

What Shall Be Named:

We are a global community of millennial innovators and thought leaders, bound by values of contribution, curiosity and creativity.

Tone of Communication:

Sophisticated
Accessible
Timeless
Collaborative
International / global

Keywords Associated with the Project:

Millennial / community / innovators / thought leaders / global / values / contribution / curiosity / creativity

Limit on the Length of the Name:

No restrictions. Yes can be a compound name.

Availability of the Requested Domain Name:

The decision should not be made on the domain name availability.

Timeline

15-24th December

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